Go-Cast Enterprise
Buying TV airtime or running your own channel: what a ministry gets for its money
Airtime puts your programme in front of someone else's audience for a slot. Your own channel builds an audience that stays. Both have a place.
In short: a Nigerian ministry cannot own a broadcast station — the NBC Act bars licences to religious organisations — so on Nigerian television its options are airtime on licensed stations, a channel licensed and uplinked abroad, or its own channel over the internet. Buying airtime gives you a station's audience for the length of your slot, and you pay again every week. Your own channel and apps build an audience that belongs to you and is reachable at any hour, but you must attract viewers yourself. Many ministries use airtime to be discovered and their own channel to keep the people who find them.
Airtime and your own channel | Paid airtime | Your own channel and apps |
|---|
| Audience on day one | The station's existing viewers | Your own members, growing from there |
| What you pay for | Each slot, every week | Set-up and a yearly service |
| When viewers can watch | Only in your slot | Live, and on demand at any time |
| What you keep if you stop | Nothing on screen | Your apps, archive and audience |
| Who sets the terms | The station | You |
Use airtime for discovery
A slot on a well-watched station reaches people who have never heard of you. Close every programme with one instruction: install our app, or search for us on your smart TV.
Use your own channel to keep them
Someone who installs your app can watch every service live, catch up on demand and follow you from abroad. Go-Cast Enterprise is a dedicated deployment on your own domain: live video (IP television) and a video-on-demand archive, apps for Android TV, Amazon Fire TV, Apple TV, Roku, Samsung and LG televisions, and listener and studio apps for iOS and Android, all published under your ministry's name. It is priced by quotation.
Airtime rents an audience for thirty minutes. Your own channel keeps the ones who stay.
Frequently asked questions
Should a church buy TV airtime?
It can be a good way to be discovered by new viewers. Pair it with your own channel or app so the people who find you have somewhere to keep watching.
What does a ministry keep when it stops buying airtime?
Nothing on screen. With your own channel you keep your apps, your archive and the audience you have built.
Ask for a Go-Cast Enterprise quotation